Women in Commercial Real Estate Program & Breakfast *

Sponsored by 


Tuesday, June 27
8:00 – 9:15 am

Women and the Power of Negotiation

Sara Laschever

Whether they want higher salaries, better career opportunities, or more help at home, women are much less likely than men to ask for what they want. When women do ask, they tend to mimic the forceful, competitive negotiating style favored by men, which often backfires. In this talk, Sara Laschever looks at why women feel reluctant to ask for what they need and deserve—and reveals the shockingly high price women pay when they don’t learn to combat this widespread phenomenon. She shows women how to recognize more opportunities to negotiate, manage the anxiety they may feel when they approach a negotiation, and employ negotiating strategies that have been shown to work especially well for women.

*An additional ticket purchase of $50 is required for this program. You may purchase a ticket when you register for the conference, or it can be added to your existing registration.